Digital Marketing Manager

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Zenith Analytics Pvt Ltd

We are seeking an experienced and dynamic Digital Marketing Manager to lead our online marketing initiatives. In this pivotal role, you will be responsible for developing, implementing, and managing comprehensive digital marketing strategies that drive brand awareness, customer engagement, and ultimately, revenue growth. You will oversee all digital channels, including SEO, SEM, social media, email marketing, and content marketing, ensuring alignment with our overall business objectives. This role requires a strategic thinker with a hands-on approach, capable of analyzing market trends, optimizing campaigns, and leading a small but mighty team to achieve measurable results.

Skills:
Search Engine Optimization (SEO), Search Engine Marketing (SEM) & PPC (Google Ads, Bing Ads), Social Media Marketing (LinkedIn, Facebook, Instagram, X), Content Marketing & Strategy, Email Marketing & Automation (e.g., Mailchimp, HubSpot), Web Analytics (Google Analytics 4, Adobe Analytics), CRM & Marketing Automation Platforms (e.g., HubSpot, Salesforce Marketing Cloud), A/B Testing & Conversion Rate Optimization (CRO), Data Analysis & Reporting, Project Management, Copywriting & Editing

Requirements:
Bachelor's degree in Marketing, Business, Communications, or a related field., 5+ years of progressive experience in digital marketing roles, with at least 2 years in a leadership or managerial capacity., Proven track record of successfully planning and executing digital marketing campaigns that achieved measurable ROI., Expert-level knowledge of current SEO/SEM best practices and algorithm updates., Strong analytical skills with the ability to interpret complex data, identify trends, and make data-driven decisions., Excellent written and verbal communication skills, capable of presenting strategies and results effectively., Experience managing budgets and external agencies/vendors., Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.