Digital Marketing Specialist

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GreenHarvest Agro Pvt Ltd

We are seeking a highly motivated and creative Digital Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products/services. Your primary goal will be to drive brand awareness, generate leads, and increase customer engagement through various digital channels. You will work closely with the content, sales, and product teams to ensure a cohesive and effective marketing strategy. If you're passionate about digital trends, data-driven marketing, and possess a strong desire to make a tangible impact, we encourage you to apply.

Skills:
SEO (Search Engine Optimization), SEM (Search Engine Marketing), PPC Campaign Management (Google Ads, Bing Ads), Social Media Marketing (LinkedIn, Facebook, Instagram, X), Content Marketing Strategy, Email Marketing Platforms (Mailchimp, HubSpot, Salesforce Marketing Cloud), Google Analytics 4 & Google Tag Manager, CRM Software (e.g., Salesforce, HubSpot CRM), A/B Testing & Conversion Rate Optimization (CRO), Copywriting & Content Creation, Data Analysis & Reporting, Project Management, Communication Skills

Requirements:
Bachelor's degree in Marketing, Communications, or a related field., 3-5 years of proven experience in digital marketing, with a strong portfolio of successful campaigns., Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns., Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate., Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics) and experience with A/B and multivariate experiments., Strong analytical skills and data-driven thinking., Up-to-date with the latest trends and best practices in online marketing and measurement., Excellent written and verbal communication skills.